‘Eden Springs’ launched a “Back to School” campaign inserting stickers and erasers into their water packs. The give-away also contained a card with a binary code, that enabled access to an interactive game, on which the kid could win prizes.
The campaign increased the sales over 34% compared to the campaign conducted in the previous year.
We've created a campaign that met an existing need and included a set of personal name stickers inside each four packs. The stickers were intended for the baby’s pacifier box, milk bottle and bag.
The personalized stickers on the product had created a high emotional bond between the consumer and the product.
We’ve created a unique collecting game as a fun activity for kids and their parents, by inserting different wall stickers from the classic Disney movie “Snow White” into the packs.
When collecting the different stickers, the kid assembles a complete scene from the movie on his/her’s room wall.
“Kofiko” is a popular Israeli children brand. We came up with a 360° solution for Strauss-Elite, starting from the creative concept through execution and integration into the package. On each bundle, we’ve inserted back to school sticker set, with a discount voucher to a “Kofiko” play, and a binary code for a digital activity on the brand’s digital assets. While entering the code and the kid could participate in a raffle to gain a visit from “Kofiko” itself on his/ her birthday.
During the campaign, ‘Kofiko’ visited selected stores and had an in-store happening which drew extra attention to the product and the activity.
‘Mizra’ (an Israeli meat company), chose us to launch their chicken sausages for kids, with a creative stickers game.
We’ve created a unique creative promotion , comics stickers with a different serial numbers on them, featuring the characters of Nick & Nicky – two young kids who loves sausages. The kids were invited to collect all 12 different stickers to discover the fun cartoon of Nick & Nicky.
By using a popular brand such as Fireman Sam (for ‘Bagel Bagel’ ) /Disney Princesses (‘Telma’ Breakfast Cereals) we created a distinct preference not only from the children’s point of view, but also from the parents who bought the product and used it as a gift for their children.
The promotional pack for the ‘Bagel Bagel’ campaign was designed and produced by Tadbik Experiences, as a collecting game that included 36 different graphics, printed on special material . The kids tried to collect all the different stickers and stick them on their laptops, tablets and smartphones.
We've come up with a unique and innovative promotional product that combines a regular sticker and a tattoo sticker in one product, and inserted it into the yogurt packs as a collecting game, two special stickers on each pack.
Feldman, Ice Cream company came out with a new ice-cream, from the popular “Cut The Rope” digital app. In every pack, we’ve inserted one out of 16 unique collecting 3D mini figurines from the game and a card with
a binary code
The kids collected the different figurines, and used the codes on the brand’s website to unlock an extra content (digital quiz) and win some of the “Cut The Rope” merchandise (plush toys, pendants, key chains, and more)
The campaign went so well that the company decided to use our in-pack promotion solution again on the following year, with a collectible mini figures of “Talking Friends” (12 mini figurines) inside a different ice-cream.
We’ve come up with a campaign for girls, in which we’ve inserted five collectible glittering stickers featuring the “Hello Kitty” brand, into each ice cream pack.
In addition, we’ve produced unique tattoo stickers of the “Power Rangers” that were inserted into each individual ice-cream popsicle: